Archive for Fashion

Apparel for M

Apparel for M (A.F.M) offers casual clothing produced with eco-friendly materials. M gains different meaning depending on the collection (e.g. Message, Movement, Mountain). Among the fabrics they use, there is polyester produced from PET bottles. The above photos are from their second delivery AW 2013 collection “The Corner”. Right now A.F.M. clothing can only be purchased in Korea.
Photos: Kwonjin Kim
Directing: Jungjin Hwang
Model: Skollie Skribbles
Styling: Jungjin Hwang & Jongwon Kim
Stuff: Jongwon Kim


If you’ve been following the fashion scene past few years you must have not missed 5-panel caps. So many streetwear brands have their own line and small businesses pop up. Korea’s own Monkids has been around for quite a few years already and starting to get more and more recognition outside Korea as well.

As a cap enthusiasts wearing them from morning until night Monkids wanted to start making their own in 2009. The first one was a 3-color wool 5-panel cap, simple and minimal design as they prefer themselves. Since then Monkids has always focused on the great mix of colors and patterns. Caps are made in Itaewon (the multicultural neighborhood in Seoul) and they joke that this is why Monkids looks like an international brand.

Currently Monkids is mainly known for their 5-panel caps, but their products include baseball caps, beanies, t-shirts and jackets as well. In the future they wish to grow to a lifestyle brand making not only clothing but bags, watches, perhaps even furniture.

Monkids is available in Seoul and Busan, but international online store is in the making. Meanwhile you can contact Monkids for mail order.

San Shoe & Co.

SanShoe&Co. was founded in 2012 and offers handcraft unisex shoes. We strive to become a brand beloved by
everyone for decades by ensuring timeless styles and highest quality products.


Gentlemonster is a Korean eye wear brand founded by Kim HanKook. The designs of the glasses are inspired by the past but adapted to the modern fashion. The brand aspire to create vintage future. Gentlemonster has also collaborated with many Korean brands, for example LOW classic, Blankof and Diafvine.

All images by Gentlemonster

Buried Alive 2012 FW lookbook

Can’t help but love the analogue feeling of the new Buried Alive lookbook for fall and winter season. For the full lookbook head to Buried Alive website.

Buried Alive


In 2010, two 26-year-old friends, Seo Ji Eun and Jung Ji Yoon (together the “MISCHIEF MAKERS”), found a new Apparel/Goods label called ‘MISCHIEF’.

Mischief continues to focus on expressing its brand name originality through the analogue sensibility of ‘VINTAGE ATHLETIC CASUAL’ based on 90s golden era culture.

Mischief values participating wide range of cultural activities, not only limited in the fashion industry, but also in collaborative work with other various brands and supporting local artists. Starting in fall 2012, Mischief will launch its own clothing line and develop its career through new design projects in various fields.

Low Classic

Beautiful women’s wear brand Low Classic is founded by three Konkuk University graduates, Park Jin Jun, Hwang Hyun Ji and Lee Myung Sin in 2009. Photos above from the Spring/Summer 2012 collection, for more collections see:


Awesome specs from grafik:plastic. In Korea you can get them from e.g. mmmg stores.

All photos by Hong Jang Hyun for grafik:plastic
Website: grafik:plastic (coming soon)

Ma Vie En Rose SS2012 by Hasisi Park

Ma Vie En Rose is a Korean shoe manufacturer led by Lee SunYuul. Their SS2012 catalogue was concepted, designed and photographed by Hasisi Park. Check out Hasisi’s website for more photos.


L: NOVO tattoo artist, R: PRESS KIT PRESS graphic designers



L: WOO JIMIN Elephant design company PM, R: KIM WONSUN art director

ORDINARY PEOPLE various and active experiments

L: YANG HYUNSUN Gemma Yang fashion accessories designer, R: BAIK HYUNHEE magnmag art director

OhBoy! and Fred Perry collaborate together to present 50 contemporary artists. From March 2011 to March 2012, the project shows profiles of artists who pursue their own path with vision and who seek the latest trends in contemporary art scene. So far 30 artists have been introduced at Fred Perry artists’ website. Some artists were already featured on WOWSAN and some will be in the future. So stay tuned!

Project website:
OhBoy! zine: